How to Become a Brand Ambassador

Become a Brand Ambassador


Have you ever felt like you were meant to do more?

Like, there’s gotta be more to this life you’re given than simply living for the weekends and working a job you don’t like for 40+ hours a week, right?

Now imagine this instead…

You wake up every morning feeling 100% stoked to be alive and you’re excited to get the day started!

You’re getting paid $18-$100 per hour just to attend incredible events across the nation while being able to work closely with all of your favorite brands and companies – your only “role and responsibility” is to make people happy.

AND you get to pick how you work, where you work, and when you work so you have more flexibility to spend time with your friends, your family, and your passions.

Sound like a sweet deal? Well, lean in because I’ve got something you might want to hear…

*You lean in closer…a little too close…but it’s all good*

Peep this – if you learn how to become a Brand Ambassador, that scenario you just imagined can actually be your new reality.


My name is Kenny Azama, and for the past 3 years I’ve been having the time of my freakin’ life “working” full-time as a Brand Ambassador and making an average of $2,000 per week.

If you have a friendly and outgoing personality and want to get paid for it, this may the perfect job for you!


That’s a good question and don’t worry about not knowing because most people don’t know!

Simply put, Brand Ambassadors are the friendly people you see wearing branded t-shirts who hand out and demonstrate products at music festivals, trade shows, sports games, nationwide tours, nightclubs, retailers, fairs, concerts, and other super fun places!

During my shifts, I ALWAYS catch myself thinking, “Is this real? Am I really getting paid to do this?”

The truth of the matter is, it is very real and anyone can become a Brand Ambassador and even get started as early as this weekend.

By definition: “A Brand Ambassador is someone who is hired to represent a brand in a positive light and by doing so they help to raise brand awareness and provide consumers with a memorable face-to-face experience with the brand.”

This method of marketing a brand is called Promotional Marketing.

A common misconception about Promotional Marketing is that Brand Ambassadors are employees of the brand they are promoting but that’s not the case. In actuality, they are regular people like you and me who are hired by staffing and promotional marketing agencies to represent their clients – the brands.

Throughout my years as a Brand Ambassadors, I’ve had the awesome privilege of representing big ol’ brands like Nike, Samsung, Chevrolet, Coca-Cola at amazing events such as Coachella, The Super Bowl, Comic Con, and NBA games.

One of the best parts about being a Brand Ambassador is that you get access into these hard-to-get-into venues foh FREE-99 and are able to explore and party during your breaks and after your shifts!

become a brand ambassador


I get this question left and right and it’s always hard to answer because there are so many different things that Brand Ambassadors can do.

But in a nutshell, a Brand Ambassador’s main objective is to create a fun and memorable experience for consumers usually by:

  • Giving away free samples and swag (e.g. sampling at events, high foot traffic areas, within retailers)
  • Having people test new products (e.g. testing the new iPad or the new Chevrolet cars)
  • Setting up and breaking down events (e.g. setting up 10×10 tents, tables, feather banners, etc.)
  • Interacting with consumers face to face (e.g. greeting people at the door, being Emcee, or overseeing a section of an event, etc.)
  • Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)

That’s just a snapshot of what Brand Ambassadors can do but there’s a million other ways you can promote a brand once you become a Brand Ambassador.

There are also many different Brand Ambassador positions within the promotional marketing industry that you can be hired for and they all have different responsibilities and even higher pay rates.

You can do everything from managing promotional marketing events, to going on nationwide tours, to even pumping people up as a costume character!

become a brand ambassador


Oooo we’ve reached the question I bet you’ve been wondering about!

It always blows my mind when I think of how much us Brand Ambassadors are paid for the kind of work that we do. You’d think that such a fun and flexible job couldn’t possibly pay well. In fact, you’d think you’d have to pay money just to do what we do!

But in actuality, if you follow the right strategies,  you can easily make a full-time living from it!

If you’re just starting out, you can expect to make an average of $20-$25 per hour but that rate can quickly go up once you start managing your own events and going on  tours. Once you reach this management level, the sky’s the limit and you can be earning as much as $50-$100 per hour. Promotional marketing agencies will even start paying for your flights, hotels, and food just to have you at their events.

Yes…they’ll pay for your food…Mmmmm….


There’s wayyy too much to cover in one blog post so I went ahead and created a free 5-day email course that you can learn the strategies from.

“But K-Dawg, why are you stringing me along for 5 whole days?”

That’s a good question but I have a better reason.

I divided the course into 5 days because there’s a buttload (which is slang for “a lot”) of information and I don’t want you to get overwhelmed. Each day builds off the previous one and by the end, you’ll know all of the steps needed to get booked for Brand Ambassador gigs whenever the heck you want.

If any part of this blog post tickled your fancy , click the image below to learn how to get started as a Brand Ambassador:


Being a Brand Ambassador is a ridiculously fun, lucrative, and flexible career (or part-time gig) and the fact that you can get paid $18-$100/hr just to promote cool brands at cool events is just bonkers.

If you have a friendly and outgoing personality, this is the perfect way to make some dough, and I’m really excited for you to get started! I can’t wait to hear abut all of the cool experiences you have out in the field!

10 Tax Deductions That All Freelancers Should Take Advantage Of

Tax Deductions

Taxes are freakin’ confusing.

Are you deducting everything you could be and getting back as much money as possible?

In this post I’ll be sharing with you a quick overview of what tax deductions are as well as 10 tax deductions that will save you thousands of dollars in the long run!

Let’s dive right into it.

Disclaimer: I am not a tax accountant and reading this advice does not create any client relationship or other advisory between us. You alone bear the sole responsibility of accurately filing your taxes. Good luck!



More often than not, you will be hired for Brand Ambassador gigs as an Independent Contractor.

This means that you are NOT an employee of the brand or agency that hired you and that taxes are NOT taken out of your paychecks. Rather, you’re paid in full up front (woohoo!) but you must pay back any taxes you owe at the end of the year (boo…).

However, the IRS (Internal Revenue Service) understands that you, as an Independent Contractor, are essentially running a small business and they allow you to deduct part of what you spend on your Brand Ambassador business from the amount that you would owe for taxes.

It’s one of the perks and rights of being an Independent Contractor.

Simply put, you get to claim a portion of the money you spend on anything Brand Ambassador work related.

But if you don’t claim those deductions, then the IRS gets to keep it.

This is why it’s VERY important that you keep a detailed record of all of your expenses along with receipts so that you don’t miss any valuable tax deductions and can also cover your butt in case the IRS has questions.

(I recommend using the app, Shoeboxed, to keep track of all of your receipts and expenses).

Let’s not give the government anymore of your hard earned money, yea?

Below are 10 Brand Ambassador specific expenses that you can deduct from your taxes! CHA CHING!



You are allowed to deduct 50% of your business meals when you have to work and eat out of town (only one meal per day). If you are in-town, even if it’s for business, you are not allowed to write your business meals off. Because of the potential for abuse, the IRS keeps a close eye on meal deductions so you’ll want to be extra careful here. Keep records of all out of town meals and which events they were for.



You are able to expense any costs you spent on marketing and advertising yourself. Whether it’s for your promo work, your acting gigs, your business, or your blog, a personal website is tax deductible. Bluehost is the website hosting provider I recommend to everyone because they are the cheapest, easiest, and offer the best service. They make it extremely simple to build a website, which everyone needs to have in this day and age. It only costs $3.95 per month for hosting and you get a FREE domain name (

Click here to learn how to make your very own website or blog in less than 10 minutes!



If you’re traveling for work and your accommodation costs are not covered, you can write these expenses off as well! Hold onto all of the receipts and keep track of what dates and events you needed accommodation for just in case. While hotels used to be the go-to option when travelling for work, has quickly risen in the ranks since you can now stay in a comfortable house/apartment/villa for about the same price or less. Using Airbnb is such a great option, especially if you have a good group of friends or coworkers with you!
Here’s $20 off of your first Airbnb experience. Have fun!



We use our phones constantly for this industry. We use it for our interviews, GPS, job searching, communicating with managers and staff, keeping track of receipts, etc. Whatever percentage of your phone and internet usage you use for Brand Ambassador related work can be written off as an expense.



Your TIPS Alcohol Certification training is also tax deductible since it’s an educational expense specifically for the industry. Brand Ambassadors who are TIPS Alcohol Certified get access to promotions like Wine Tastings, Clubbing Events, Bars, and Retail Sampling just to name a few. Your certificate will pay for itself after just 1-2 hours alcohol promo work! Hopefully knowing that it’s tax deductible gives you the push you need to get it if you don’t have it already.

Check out this post to learn how to become TIPS Certified and start getting paid to party!



Networking will get you very far in this industry and business cards are a must for effective networking. They are one of the most valuable marketing tools you can have as a Brand Ambassador and the best part is that they are tax deductible! consistently ranks as having the best business cards in the business and they also have tons of designs for you to create your perfect business card with.

Get a fat stack of personal business cards through Moo today for as low as $19.99!



If you purchased any online courses, ebooks, or books about the Brand Ambassador industry or are subscribed to any event marketing magazines, you can write these off as educational expenses. The government wants you to stay sharp as a small business owner so go ahead and buy that resource you’ve had your eye on 😉



Depending on the events that you work, you may have to pay for your own parking. These costs can really add up if the agency doesn’t cover them so be sure to keep track of those receipts and event dates because they are tax deductible.

If you have to park close to a convention center or some other type of high foot traffic area, finding a parking spot could be a real pain. I recently found out about a website called Park Me and it’s a website/app that shows you where the cheapest parking is. It’s usually a lot cheaper than the price you’d pay if you just pulled into a lot and you get to pay in advance so you know you’ll have a spot when you arrive!

Check them out at



Because you work from a “home office” and must drive to different locations for work, such as events and tradeshows, you are allowed to deduct your business mileage. Beginning 2016, the standard mileage rate is now 54 cents per mile for business miles driven. However, it should be noted that the IRS loves to scrutinize mileage deductions so be sure to have a mileage log in your car at all times and keep track of your receipts. As a Brand Ambassador you’ll be driving for your gigs often so you won’t want to take any chances here.



If you’re not using a car to get to work and have to take another form of transportation, such as a train, boat, bus, plane, taxi, Uber, or Lyft, you can write these off as well. Be sure to keep these deductions separate from your mileage though. Transportation expenses are the number one item that IRS auditors look at so please be honest here to avoid being red flagged.

And just like that you now know of 10 tax deductions you can take to save you thousands of dollars on your taxes!

If you’d like to have “10 MORE Tax Deductions Brand Ambassadors Should Use This Tax Season” sent immediately to your inbox, simply click the image below.

I hope the tax deductions tips above help you get as much money back as possible during this hectic time of the year. If you’d like to learn more about taxes and what you can and cannot deduct, please refer to the IRS’ website at

Tax deductions can be very confusing but with a basic understanding of how they work, you’ll be able to protect yourself as well as set yourself up for immediate savings and profitability.

Good luck my fellow Brand Ambassadors!

The Ultimate Guide to the Perfect Headshot

Perfect Headshot

If a picture is worth a thousand words, a perfect headshot is worth an entire library!

A perfect headshot speaks volumes about your personality, reveals what you look like at your very best, and is a reflection of your work ethic and commitment to success.

It’s also one of the main criteria that Hiring Managers use to determine whether or not you’re a good fit for a particular Brand Ambassador gig.

It’s your calling card and if it looks bad, you look bad.

So the big question is…

How do you get a killer headshot?

If you ‘re looking for an ultimate A-Z guide for taking the perfect headshot that will land you more gigs and higher pay rates, this little post I whipped up should do the trick!

Here are 8 nuggets of amazing headshot wisdom that I’ve collected from several expert photographers as well as from my own personal experience with The Headshot Truck.


Let’s start off by finding the perfect headshot photographer. No two photographers are going to be the same. They’re each going to have their own unique personalities, set of skills, backdrops, prices, preferred angles, etc. and it’s up to you to find the best fit!

I would definitely recommend going the extra mile here and doing some thorough research because these headshots are an important tool for your career and you don’t want to pay for and get stuck with duds that you don’t love.

I recommend checking Yelp first as Yelp is a great resource for finding skilled photographers in your area. On photographers’ Yelp pages, you’ll find examples of their work, links to their websites, and reviews from previous customers to use for your research.

After you’ve narrowed it down to a few of your favorite choices, it’s important to hop on a phone call and ask your prospects the right questions so that you feel comfortable and know exactly what you’d be getting as a client.

Here’s a free cheat sheet of 11 questions you MUST ask prospective headshot photographers so that you’re able to get the perfect headshots!



Your eyes should look alive and energized, not bland and glazed over.

Another thing to note is that a lot of people, when they’re posing, will keep their eyes wide open. This gives off a sense of uncertainty and fear, similar to that of a “deer in headlights.”

I’m guilty of doing this myself, but what my photographer from The Headshot Truck told me was a total game changer.

He told me to squint a little bit.

That’s it.

A slight squint worked wonders for my headshots and it will work wonders for yours too!

Squinting a little while smiling lights up your entire face, which conveys a more friendly and trustworthy personality. Squinting a little with a neutral face, gives you a wiser and more confident look.

Try it out in the mirror or in a selfie and see how much of a difference the all mighty squint makes!

Perfect Headshot


Don’t show up to your photo shoot hung over, tired, and/or rushed because it will show in your headshots. That’s not the impression you want to give to Hiring Managers and that’s definitely not the impression that brands wants to give to their fans.

Try to avoid consuming any type of alcohol at least 24 hours prior to your photo shoot and instead drink lots of water. This will help keep your skin looking supple and vibrant!

Also, be sure to get plenty of sleep the night before so that you can show up to your shoot looking rested with minimal eye-baggage.

And if you’re thinking about trying new skin or hair products before a photo shoot, don’t do it. I know it can be tempting but if you try something new, you may experience unexpected and often times negative results.

We wouldn’t want your headshots to highlight your peeling skin and shedding hair…

As far as your wardrobe goes, plan out several outfits you want to wear the day before the shoot and make sure that they’re ironed and have no wrinkles or stains.

Perfect Headshot


How do you feel when you wear your favorite outfit?

Pretty freakin’ awesome right??

You feel confident and attractive and you want as many people as humanly possible to see you!

That’s exactly how you should feel for your photo shoot. It will show on your face and in your body language and your pictures will turn out amazingly!

Don’t over do it though by wearing an outfit that’s too flashy – the headshot is about your face, not your clothes.

Avoid stripes, lavish necklaces, colorful ties, big earrings, props, etc. and reach for your favorite basics and solid dark colored clothing.

It’s also important to note that most headshot photographers offer something called “looks.”

Looks are simply wardrobe changes between shots so you can have a variety of pictures to submit to agencies. Extra looks do cost extra money since you’ll be taking up more time, but having a variety of looks is definitely worth the investment.

Bring several wardrobe options to your photo shoot, even if you decide to do just one look. Your photographer will make the best recommendation for you based on your vibe, the environment (indoor or outdoor), and your goals.

Guys should bring a couple of button up shirts, a few solid t-shirts, and maybe a suit or jacket if you want a more professional look.

Gals should bring several options with sleeves and several without.


*Expert Tip*

If you have lighter skin, wear something darker and more colorful. If you have darker skin, wear something lighter. You want to make your face pop out rather than make it blend in with your outfit.

Perfect Headshot


Everyone should use makeup…guys included!

I’m not calling you ugly, I’m sure you’re beautiful! But just a little bit of makeup can go a long way when a powerful camera is so close to your face.

It should look natural and clean. If you don’t feel comfortable doing it yourself, most headshot photographers have a makeup artist on their team who can pretty you up.

Whether you choose to do it on your own or have someone else do it, a good makeup job will highlight the best parts of you, while hiding any shine, redness, blemishes, and eye circles you may have.

Similar to makeup, you’re going to want the hairdo in your headshot to look like the hairdo you would rock at gigs.


*Expert Tip*

Don’t wear more make up or pretty your hair up too much more than you would when going to a job interview or a gig. Hiring Managers are expecting you to look like your headshots and will feel sad if you don’t.

Don’t make Hiring Managers feel sad 🙁



The “¾ pose” is the money pose for most people. This is accomplished by positioning your body so that it’s facing 10 o’clock or 2’ o clock but your face is still looking directly at the camera.

This angle slims your body and really helps eliminate any double chin action.

Practice makes perfect so try out some poses in front of a mirror and see what works best. It might feel weird at first but it’s important that you feel comfortable posing for the camera. I didn’t practice at all and I regret it because I felt pretty awkward at times during my shoot.


*Expert Tip*

Look through magazines or online for headshot and modeling examples that you like. Learn from the best and copy their moves!

Perfect Headshot


Retouching is the postproduction editing process of your headshot.

It’s used to lighten or remove any blemishes, soften any under-eye circles, and whiten your eyes and teeth while at the same time leaving the photograph looking as natural and untouched as possible.

The purpose of retouching is to bring out the best version of you without making you look too different.

Most professional photographers offer affordable retouching services and I highly recommend you have it done for the headshots you like best.

It’s super rare that a headshot is so flawless that it needs no retouching. Even if you think you look perfect, there are certain things that a skilled editor can do that will give your headshot that little extra magic that just might get you booked for the gig of your dreams.



If you found a good photographer and have prepared as best as you could, you have absolutely nothing to worry about.

Just have fun and let your photographer capture your beautiful spark!

Remember, it’s in the photographer’s best interest to make these photos look incredible. A lot of their business comes from referrals so they might even care more about the success of the shoot than you do!

Your photographer is going to take lots of pictures so don’t fret if you don’t look perfect in some of the frames.

Just be sure to communicate clearly to your photographer what you want. Photographers are great at what they do but they’re not mind readers.

Keep in mind too that your photographer has taken thousands of headshots before and probably knows a thing or two about making you look great.

Trust and listen to them.

Your headshots will turn out beautifully if you do.

Perfect Headshot


Having the perfect headshot gets you paid that sweet, sweet cash and if that ain’t enough of a reason to go out and get some taken, I don’t know what is!

The small investment is worth every penny and you’ll get it all back and so much more if you use this guide.

Good luck and go make Derek Zoolander proud!

Looking Back on the 5 Best Events of 2015


I hope 2015 was as good to you as it was to me because I had a blast!

It was so great mainly because of all of the amazing events I got to work this year. That’s what makes the Brand Ambassador industry so special is that no two events are ever the same! There are so many different events you can get into, so many different brands you can work for, and so many different ways to represent a brand. I even got to tour the nation on an RV for 2 months! Crazy right??

While I represented 15+ brands at over 100+ events, here are my top 5 experiences from this past year including what the pay rates were. Enjoy!

Kenny Azama RV

Brand: Roadtrip Nation
Event: Nationwide RV Tour for 2 Months
Pay Rate: $5,000 + Swag + Free Accommodation + Free Event of Choice

If you know me, you know I LOVE to travel. So I couldn’t turn down the chance to road trip through the US on an RV for 2 months…with 3 complete strangers! It was amazing! We explored 19 different states and visited 25 different college campuses to speak with the students about finding that they are passionate about. We also collected information from students who wanted to be on our TV show as well as helped promote the new mobile app for Blackboard. This was an experience I’ll never forget. I made some lifelong friends, got to see and eat my way through the US, and I drove an 40’ RV through the country!



Brand: Chevrolet
Event: Youth Baseball Leagues across Southern California
Pay Rate: $350/day + Swag + Clothes

From February to May, I managed a Chevrolet promotional tour across Southern California. This was a lot of fun! Every weekend we drove to a different Youth Baseball League and set up our booth right next to the snack stand. Yum! The local Chevrolet dealerships would bring out their latest Chevrolet vehicles (including the sexy Camaro) and for every test drive that was taken, Chevrolet would make a generous donation to the local Youth Baseball League. The parents had a blast test-driving the cars, the kids got new equipment and Dodgers tickets, and us Brand Ambassadors had a ton of fun out in the sun with the families!



Brand: Samsung
Event: US Open of Surfing
Pay Rate: $1,800 for the week + Clothes + Shoes + Gift Cards

Surf’s up! I worked with Samsung to promote their new virtual reality technology – the Samsung Gear VR. This promotion was at the US Open of Surfing in Huntington Beach. This was so awesome because we got to work on the beach all week, the weather was perfect, and we got to watch the surfing, skating, and biking competitions during our breaks! For “work”, we helped people experience virtual reality surfing and Avengers superhero fighting and all of the attendees were blown away by the technology! The agency hooked all of us up with new Vans shoes and I even got to meet and hang out with professional surfers and the President of Vans, Steve Van Doren.



Brand: Oculus
Event: E3 (Electronics Entertainment Expo)
Pay Rate: $200/day + Clothes + Swag

This promotion was one of my favorites! We got to represent the super cool virtual reality company, Oculus, at E3 (Electronic Entertainment Expo). You are only allowed in if you work in the gaming industry and were invited or if you paid $600-$900 for a general admission ticket. Our whole team got in for FREE 99! Us Brand Ambassadors helped attendees try out the new Oculus Rift headset and it was so much fun watching their reactions and being a part of their first virtual experience. During our breaks we got to wander around the convention and test out the latest games, see the newest trailers, meet celebrities, and take home lots of extra goodies and gift cards!



Brand: State Farm
Events: Sports Games, Trade Shows, Festivals, and Concerts
Pay Rate: $18/hr + Clothes + Swag

Throughout 2015, I worked with State Farm as a member of their “Better State Crew”, where we helped people get in a better state mentally by playing games such as corn hole and Big Jenga, handing out free swag, and entering people into a Sweepstakes for gift cards and vacation getaways. My favorite events to work at were the Dodgers games, the Clipper games, the Ski Dazzle Snow Sports Convention, the LA Food & Wine Festival, and the Kid Rock concert!

“Like a good neighbor, State Farm is there!”


And there you have it!

If you want to learn how you can get started as a Brand Ambassador, click the image below to get instant access to my FREE guide: “7 Simple Steps to Making Your First $1,000 as a Brand Ambassador”.

And finally…

I just wanted to take a quick moment here before 2016 is upon us to thank you. This has been an incredible year for me, and I hope it was the same for you, too. Either way, I’m here to help make 2016 a great year for you, and I hope you’re as excited as I am! I have some BIG plans for you that will unfold early next year.

What are some of the big plans that you have for yourself next year? Share them below and let’s make them happen!

How to Become TIPS Certified


So you want your TIPS certification?

Well, you’ve come to the right place! In just 10 easy steps, you can become TIPS Certified and get access to awesome alcohol serving gigs like Wine Tastings, Clubbing Events, Bars, and Retail Sampling just to name a few. These events pay extremely well and your certificate will pay for itself after about 1 hour of alcohol serving work!

After obtaining my TIPS Certification, many opportunities began to pour in for me (pun intended). Even if a job I was applying for didn’t require a TIPS Certification, I made sure to include it on my resume, my personal website, my email applications, and in my interviews. It helped me to stand out from the crowd of applicants and it also showed employers that I was a trained professional in serving not just alcohol, but serving people in general. is the leader in TIPS alcohol training and they are the only company that I trust and support. Whether you’re a Brand Ambassador or a Bar Tender, GetTips’ online course is very easy and thorough so you will become well prepared to serve alcohol legally, safely, and responsibly. Getting certified only costs $40 and will take about 1 hour to complete – a very small price for a certificate that will serve you well for many years.

Read on below to learn exactly how to become TIPS Certified in just 10 easy steps:


1. Click on this link to get to the website and then select “Register” to get started

How To Become TIPS Alcohol Certified 1

2. Fill in the necessary personal information

How to Become TIPS Alcohol Certified 2

3. Use the Referral Code: 305041 when prompted (see below):

How to Become TIPS Alcohol Certified 3

4. Securely pay for the course using your preferred credit card

How to Become TIPS Alcohol Certified 4

5. After placing your order, you’re ready to get started! Click “Take Class” to begin the course!

How to Become TIPS Alcohol Certified 5

6. And we’re off! You’ll be presented with information about alcohol and how to serve it responsibly. In all honesty, it’s pretty interesting and there are even short and fun informational videos that are used. This part of the course will take about 1 hour.

How to Become TIPS Alcohol Certified 6

How to Become TIPS Alcohol Certified 7

7. At the end of each section, you’ll be quizzed. You need to get at least 80% of the answers correct in order to move on the next section. Don’t worry, you can retake it as many times as necessary. Everyone passes!

How to Become TIPS Alcohol Certified 8

8. Congratulations! You’re not armed with the necessary legal, alcohol, and intervention information you need to responsilby serve alcohol and protect yourself and those around you.
How to Become TIPS Alcohol Certified 10

9. Quiz time. There are 46 questions you need to answer in order to become certified. Don’t worry about being perfect, your score is not reflected on the certificate. Good luck!

How to Become TIPS Alcohol Certified 11

10. YOU DID IT! You are now officially TIPS Alcohol Certified and can legally and responsibly serve alcohol!How to Become TIPS Alcohol Certified 12

That’s that!

By following the 10 steps in this tutorial, you’ll become TIPS Certified in no time. Not only is a TIPS Alcohol Certificate required for many serving jobs, but just having one will really help you stand out from a crowd of applicants.

It’s quick, it’s easy, it’s affordable, and being certified will open up many doors for your professional alcohol promo and serving career.

If you have any questions on how to become TIPS Certified, feel free to leave a question in the comments below and I’ll get back to you as soon as possible.

Have fun getting paid to party!

How to Make Your Own Website or Blog in Less Than 10 Minutes

Make Your Own Website Blog

You are so much more than just a resume and a headshot!

(Especially if you’re an actor/singer/photographer/etc.)

You have probably worked dozens of different gigs and have tons of awesome photos, stories, videos, and maybe even testimonials to share. Don’t let all of that go to waste…

If a picture is worth a thousand words, a website is worth a billion.

By creating a personal website, not only will you have the platform to share your entire promotional or professional experience with agencies and brands, but you will also set yourself apart as a true professional in the promotional marketing industry.

The result?

You are going to impress A LOT more agencies and land A LOT more gigs.

I whipped up my promo website in no time and as soon as I started including it in my resume, emails, business cards, and interviews, my success rate of getting hired for gigs is so high now that a lot of times I have to turn down offers!

You can check my website out at

It’s not much and there’s so much more that I could do with it but this alone puts me way ahead of the rest of the applicants. It paints a much more vivid picture of who I am, who I’ve worked for, and what I do best. I plan on eventually adding a video and testimonials from agencies as well!

Wouldn’t you want to hire a freelancer who has their own professional website?

Wouldn’t you want to hire promotional staff who are good at promoting themselves?

It’s a game changer, seriously. 

Even if you don’t use it for your promos, you should definitely, absolutely, positively, 100% be the owner of your own name domain name. Not having one is like not picking up your newborn baby from the hospital and letting someone else take them (okay, not having your own domain name is worse but you get the point). This is an extremely valuable asset that you don’t want to miss out on. Another plus is you get your own email domain eg. “”

Click here to snag your domain name ( before someone else does!

You DO NOT need to know how to code to build your own website.

Building a website is WAY easier and cheaper than most people think and today I’m going to show you how to do it from scratch to finish in under 10 minutes for only $3.95 per month (an average of only 10 minutes of promo work).




In order to make a website you need to have 2 things – a domain name and a hosting provider.

A domain name is the part that comes before “.com”. You’ll want to claim your full name if you can for your domain name.

A hosting provider is a service that provides space on the internet for your website. Think of it like the land you build a house on except the house is your website.

I use Bluehost for my domain name and web hosting because not only is it cheap, but it’s also incredibly fast, powerful, and reliable. Bluehost is also the only recommended hosting provider by WordPress (the #1 website building software in the world) since 2005, which is a testament in itself. Bluehost offers excellent customer service via phone or chat and they are extremely user friendly for anyone new to websites.

A hosting plan is only $3.95/month if you use THIS link (plus for a limited time only, you will receive a FREE domain name!)


Here’s how you lock down your domain name and hosting in 5 easy steps (approx. 4 minutes):

1. Click here to go to Bluehost’s website and press the green “Get Started Now” button

Bluehost Get Started Now


2. Select the “Starter Plan” (you can always upgrade later if you’d like)



3. Enter the domain name that you want ( If your name is already taken, try adding in your middle initial or add “Promo” or “BA” at the end if you want it to be exclusively for your promo work. You ALWAYS want the .com version of your domain. 



4. Fill in your information

Bluehost Info


*You don’t need to get any of the upgrades so save your money and uncheck everything here



5. Enter your billing information and then press “Submit”

Bluehost Billing


You are now the proud owner of your very own domain name and website/blog! It’s yours for as long as you like and you can use it for whatever you like. Promo website, personal blog, online portfolio of your acting gigs, etc. It’s almost like buying your very own house. A cyber one, but still. Now let’s decorate it…



Another reason why Bluehost is great is because they offer Weebly absolutely free. Weebly is a powerful and easy to use “drag and drop” website building tool which you can use to create your website or blog in mere minutes. You simply choose which elements or pages you want on your website and drop them where you want them! It’s perfect for beginners and you don’t even need to know how to code!

I’ll show you how to install Weebly onto your website in 3 easy steps (approx. 5 minutes):


1. Access your Bluehost account by logging in with the username and password you created when you purchased your domain and hosting plan

2. Scroll down and click on the “Use Weebly” icon



3. Under the free “Basic” plan, select the domain name you just purchased to get started.
Weebly Plan


*Once you’re logged in, you will have access to a dashboard (below) and you will be able to design your website using Weebly’s “drag and drop” tools. It’s super easy to use and you’ll have a beautiful website in no time!



-Once in Weebly, you can click the “Design” tab at the top to choose a theme for your website and what’s convenient is that you can change the theme whenever you like and all of your content will stay put. From the design tab you can also customize your fonts, your titles, your colors, and much more.

-To add pages to your website, simply click the “Pages” tab at the top and enter the ones you want. The pages I recommend every Brand Ambassador include on their website are:

  • About Me (Set as homepage)
  • Skills & Services
  • Brands Represented/Portfolio
  • Hire Me
  • Blog (Optional)
  • Testimonials (If you have them)

Within any of these pages, you can showcase all of your photos, videos, stories, and testimonials to bring your experience and your personal brand to life!


Just to recap everything we just discussed:

-Buy your domain and hosting plan through Bluehost (Use this link and it’s only $3.95 AND for a limited time only you’ll get a FREE domain name)

-Install Weebly, the “drag and drop” website builder, to design your website or blog in mere minutes

-Include pages for “About”, “Skills & Services”, “Brands Represented”, and “Hire Me” (bare minimum) and even add a Blog to it if you’d like to showcase your experiences through writing.


And there you have it! That’s the basics of building your very own website/blog in less than 10 minutes! Easy peasy right? You already have the content and now you all you have to do is plug it in.

Whether this website is for your promo work, your acting gigs, your blog, your photography, or it’s for your professional online portfolio, you’ve made an extremely profitable decision to have your own website. In this day and age, if you don’t exist online, you don’t exist at all.

If you take the time to craft a thoughtful personal website or blog, be ready for many, many, many more opportunities to come your way.



Most of the time Weebly through Bluehost will be perfectly fine to build your promo website. But maybe you want something more beautiful and flexible than what Weebly can provide. If you’re looking to build a professional blog or portfolio for your acting, singing, photography, or personal use, I’d love to help!

With over 2 years of website developing experience, I’ve created many websites for a variety of industries, including the one you’re browsing right now.

In this day and age, your personal brand is one of your most valuable assets and it all starts with having your own professional website.

Get in touch with me here and let’s bring your vision to life!

How Being a Brand Ambassador Adds Years to Your Life


If a life is not remembered, is it actually lived?


Memories come and memories go.

Everything we do and work for is to create as many positive memories as possible and to minimize the negative ones. Either way, memories are what make life interesting and worth living.

It’s too bad we hardly remember any of them.

Studies show that most people only remember 3 days out of the month. This equates to just 1 memorable year out of every 10 years!

Yet, we shrug it off like it’s not a big deal…

We make light of the times when we “can’t believe it’s Friday already” or when the “New Year sneaks up on us” or when the “years go by in the blink of an eye.”

It must be normal…right?

Because time seemingly vanishes for many of us, a common question we casually ask ourselves is, “Where does the time go?”

But the question we should really be asking ourselves is, “Where do my memories go?”

It’s the memories that disappear, not the time.

So what’s to blame for our lack of memories and why do we as humans seem to miss out on so much life?

The answer?


Brand Ambassador Agency Not Paying

The majority of people in society partake in the same mundane routines day in and day out. As a result, our brains get bored and begin to function on autopilot. It sort of caches everything we see, hear, and do in order to save energy and the end result is that we zone out.

We simply go through the motions and let time tick away without realizing it.

Can you blame the brain though if this is what the average day looks like:

Wake up at the same time, drive the same commute, sit in the same cubicle, work on the same mindless projects, talk to the same people, drive the same commute back home, then go to sleep and do it all over again the next day…

I used to work as a Program Manager for an event marketing agency and looking back on it now, time in spent in my tiny cubicle would fly by and I hardly have any memories to show for it. I’m not sure if I even remember 3 days out of the 2 years that I was there…It all just kind of blends into one big memory.

So the big question: How do we disengage this autopilot mode and start remembering our lives again?

The answer is rather simple.

We need to break out of our routines and do memorable things.

Change things up!

Take a different route to work, ask for new projects, talk to different people, eat at a new restaurant…just try new things!

That’s how you stimulate the mind. That’s how you turn off the autopilot. That’s how you take control of your memories.

And that’s how being a Brand Ambassador adds years to your life.

Brand Ambassador World Years to Life

For those of you who have been in the promo industry for awhile, think about it.

I bet you you’d be able to recall almost all of the promo gigs that you’ve ever worked. What events you worked, what brands you represented, when you worked, where you traveled to, what your positions were, what you wore, what you did, what you ate, who you worked with, and how happy you made other people.

You were immersed in those experiences and all of your senses were engaged.

That’s how you live a memorable life.

And because you are rich with memories, you are rich with life!

Brand Ambassador World Adds Years to Life

You will not remember the days you worked in an office, but chances are you won’t forget the days you helped people experience virtual reality at a technology convention, or the days you gave out bottles of soda to families at theme parks, or the days you dressed up in costumes and handed out free swag at music festivals.

You will not remember the awful rush hour commutes you had to drive every morning and every night for work, but I bet you won’t forget the crazy fun road trips that you and your friends took to get to trade shows in Las Vegas.

You will not remember your office coworkers half as much as you will remember working alongside friendly and outgoing Brand Ambassadors. Seriously, where else would you be able to work alongside actors, musicians, entrepreneurs, college students, and overall fun and energetic people in one place?

Only in the promo industry can you create memories like these.

Our job as Brand Ambassadors is literally to be memorable and to share memorable experiences with others.

As Dustin Gares from TEDx Renfrew-Collingwood shared: “Life is not the number of days you live…it’s the number of days you remember.”

And if at the end of it all your life is filled with days that you remember, then I’d say that’s a life well lived.


If you’re proud to be a part of the Promo Life, please comment below and share this post with your friends!

Here’s Why Agencies Take So Long to Pay


30+ days is a long time.

That’s about how long it takes for a Brand Ambassador to get paid after working an event. Sometimes it’s less, sometimes it’s more but for the most part, Brand Ambassadors usually have to play the waiting game before receiving their hard earned check. While there are a handful of agencies that pay much quicker than 30+ days, many of them do not.

Seems bogus doesn’t it? Well, there’s a good reason why agencies take so long to pay and that’s what we’ll be covering today.


First, let’s start with some terminology. The word “net” is often used in Brand Ambassador contracts and this means “total after all discounts.” It is a form of trade credit that agencies use to inform Brand Ambassadors how long their payment will take to reach them. For example, if you see “Net-30” on your contract, that means the agency will pay you within 30 business days days. “Net-45” means you will be paid within 45 business days. And so on.

The reason why it takes so long for you to get your check is because agencies are the middle man between you and the client.

It takes time for the client to pay the agency, which is why it takes time for the agency to pay you.

It’s rare for a client to pay an agency in advance and if they do it’s only to cover the start up costs of a large program. Most agencies invoice the client after an event and receive payment from a client 30-60 business days after submission.

Because the agency has to wait, so do you.

It’s not like agencies want to make you wait. If it were up to them, they would love to pay you quicker than Net-30+ but unfortunately that’s just the standard turnaround time in this industry.

Event Marketing has many moving parts and there is a lot that goes on behind the scenes that most people are not aware of. Here is the process that usually happens between an event taking place and you receiving your check:

  1. You worked an event. Woohoo!
  2. Time sheets are taken in
  3. Hours are accounted for and given to payroll
  4. Payroll bills the client for worked hours
  5. Hours must be approved by the client
  6. If there are discrepancies, then those must be dealt with before the agency is paid
  7. Client mails a check to the agency upon approval of hours
  8. Agency deposits the check and processes all Brand Ambassador checks
  9. Agency mails your check to you

Now this is not the case for every single agency, but this is generally the process. It all has to go through the accounting departments of both parties one way or another before you get your money.

A common question I get from Brand Ambassadors is “why can’t I be paid weekly or bi-weekly like a normal job?” The simple answer is because you’re not an employee. Employees are granted different pay terms and benefits than an Independent Contractor would get.

As a Brand Ambassador, you are considered an Independent Contractor and are only paid when you provide a service and according to the terms of the contract that you entered.

If you are thinking about becoming a Brand Ambassador, you must take into consideration the advantages and disadvantages of being an Independent Contractor. While being a Brand Ambassador is an incredibly fun, flexible, and lucrative job, it does not come without its challenges and having to wait a little longer than usual for your check is one of them.

If you decide that you do want to be in this industry and you want to avoid any drama or miscommunication with an agency over payment terms, my advice to you is simple:

  • Carefully review the job description for payment terms
  • Carefully review the contract before you sign it
  • Ask Program Managers any questions you may have before accepting any contracted work

If you willingly accept the contracted work, then it’s your responsibility to abide by any payment terms that you sign for.

Having worked for an experiential marketing agency, I have to admit that it’s really frustrating when Brand Ambassadors get upset over how long their payment takes after they themselves signed and agreed to the payment terms. This is just bad business practice and agencies will not want to work with you if you do not respect your contracts. If both parties abide by the contracts, then everyone should be happy!

If the payment has not shown up after the agreed upon net terms, please refer to the article “3 Reasons Why an Agency Isn’t Paying You and What You Can Do About It” for further information.


Now you know why agencies take so long to pay you your check!  As long as you stay organized and budget accordingly, the flexibility, the fun, and the pay rate are so worth the wait. If you know someone who could benefit from this article, please share it with them.

When’s the fastest you’ve ever been paid? When’s the slowest? Share your experience in the comments below.

8 Brand Ambassador Positions and How Much They Pay


The event marketing industry is a very exciting industry to work in! Every single day of the year there is something fun and unique going on and we, as Brand Ambassadors, get to be a part of it by working promotional marketing gigs and representing the coolest and newest brands.

For example, one program I drove across the nation in a branded RV to various dog related events and educated people about an animal wellness product and the next weekend I represented Samsung Gear VR at the US Open of Surfing and helped people go virtual reality surfing!

The possibilities are only limited to the imagination in this industry but here are 8 of the most common types of Brand Ambassador positions you will find on the job boards as well as how much they pay. Here we go!


Pay Rate: $18-$35/hr

Firstly, there is your standard Brand Ambassador. This is the most common promo position you’ll see posted for on the job boards and for a good reason.

As a Brand Ambassador, you’ll usually be asked to put on a branded shirt and demo a product or distribute out free samples and swag to people at high foot traffic areas such as music festivals, large events, trade shows, and shopping areas.

Other jobs may involve guerilla sampling, setting up an event, flyering, dancing in a flash mob, greeting people at the door, being dunked in a tank, overseeing games and activities, and so much more!

Due to the nature of the work, Brand Ambassadors must be friendly, outgoing, and enthusiastic about the brand they are representing as their main goal is to leave consumers with a fun and memorable experience about the brand.

Be sure to get your Food Handler Card as many sampling gigs involve handing out food and drinks to consumers and having one will also help you stand out from a crowd of unskilled applicants.



Pay Rate: $20-50/hr

Promotional Models aka Promo Models are Brand Ambassadors who are hired for their specific look. Some companies may only want muscular young men with wavy blonde hair to help promote a sunscreen product at the beach. Other companies may only want conservative and professional looking women to dress up as flight attendants to represent an airline company.

Don’t let the word ‘model’ intimidate you either as agencies are always looking to hire for a variety of looks and yours might just be it. The best way you can get hired for these promo model gigs is to have good headshots of yourself so definitely invest in those if you can.

Check out this post I wrote about how to get the perfect headshot.

Promo Model Position


Pay Rate: $18-$30/hr

Being an In-Store Demonstrator is one of the most consistent sources of extra income in this industry as they are usually longer term contracts with promo gigs throughout the week and weekends. In-Store Demonstrators are the Brand Ambassadors you see in beauty stores and grocery stores who sample and test products to consumers. It’s an easy way to make a consistent $200-$300 per week!

Most agencies will form a small team of In-Store Demonstrators to represent a brand for the duration of a sampling campaign so if you ever see a job posting for this, be sure to apply for it quickly!

In-Store Demonstrator Position


Pay Rate: $25-$50/hr

The alcohol industry is booming right now and as a result, alcohol companies are always looking to sample their product at bars, retailers, clubs, parties, and wine tasting events. Most of these promo gigs are in the evening time, which makes it the perfect gig for extra income if you have work during the day.

In order to sample alcohol to the public, you’ll need to be TIPS Alcohol Certified and your certificate will pay for itself after 1-2 hours of alcohol sampling work. is the leader in TIPS Certification and I highly recommend you go through them.

Click here to register and start getting paid to party!



Pay Rate: $18-$50/hr

Yup, you can even be hired to put on a costume or be a mascot! Costume character promo gigs pay very well and the only requirements are that you don’t mind being in a costume for a couple hours at a time and that you have some pretty sweet dance moves! This is an awesome and lucrative promo gig to work as you literally get paid to dance, take pictures with people, and have fun!



If you have the gift of gab and the ability to entertain a crowd, being an emcee may be the perfect promo gig for you. These positions pay very well and often times you get to go on tours too! As an Emcee, your main job will be to wield a microphone and hype up the crowd, draw attendees over to the event, and lead games and activities.

Emcee Position


Pay Rate: $18-$100/hr

If you like to be in charge and manage events, being a Field Manager may be the perfect promo opportunity for you. Of course, you must possess great leadership and communication skills and you must be extremely responsible. Much of the success of an event will lie on your shoulders and you will be the one that agencies, clients, field staff, event coordinators, and event attendees turn to for guidance. The responsibilities of a Field Manager include but are not limited to:

-Managing Brand Ambassadors

-Being responsible for the management and safe transportation of all assets and products

-Overseeing the set up and breakdown of an event

-Communicating with the client and agency before, during, and after an event

-Creating post-event Recap Reports

-Taking high quality photos for the client and agency


Field Manager Position


Pay Rate: $20-$75/hr + Hotel and Per Diem

This is a fun one! Tour Managers are basically traveling Field Managers. Usually seen driving through the streets of major cities in branded vans, RVs, and trucks, Tour Managers are hired to travel across cities, states, and sometimes even across the entire nation to promote a brand.

Tour Managers must have previous Field Manager experience and be okay with being away from home for weeks at a time. A CDL (Commercial Driver License) is often times required but if not, then at least experience with driving box trucks or food trucks is a must.

If you love to travel, you should definitely consider applying to become a Tour Manager. A stipend for hotels and food is usually provided and promotional tours can last from 1 month all the way up to a couple of years.

Airbnb tends to be cheaper and better than hotels so the next time you’re on the road and want to pocket the difference, here’s $25 off your first Airbnb accommodation.



As you can see, you have plenty of options when it comes to choosing which type of Brand Ambassador work to do. I know many people who have been in the industry for a long time and currently work all 8 positions on a consistent basis. Once you build up that kind of experience, you will be able to pick and choose when you work and how you work.

Do you know someone who would be great at one of these positions? Share the love and use the buttons below to share it with your them :]

Good luck!

6 Reasons Why Being a Brand Ambassador is the Best Job Ever!



Being a Brand Ambassador is hands down one of the most flexible, fun, and lucrative jobs for extra income!

Just the other day, I was speaking with a Brand Ambassador who was hired to hand out beauty product samples in the VIP section of the Coachella music festival…for $35/hour!


While not all Brand Ambassador opportunities are that glamorous, it’s still pretty amazing that we get paid to do what we do.

Below you’ll find 6 reasons why being a Brand Ambassador is the best job ever:



Brand Ambassadors get to pick which days and times to apply for and work. This makes it the perfect extra income for students, actors, full-time workers, and pretty much anyone who needs or wants a flexible schedule.

If you need to take a few days off for an audition, you totally can. If you want to go on a trip with your friends during the week, by all means go ahead.

The flexibility is my favorite part of being a Brand Ambassador!



As a Brand Ambassador, your “office” will change from day to day. Sometimes you’ll be handing out samples at a music festival, sometimes you’ll hop in a branded truck and tour across the country, sometimes you’ll be reppin’ a cool alcohol brand at a club!

A Brand Ambassadors work location changes from event to event. This is great for anyone who wants to work in exciting places and who doesn’t want to sit in the same old chair in the same old office.

“Step into my office” takes on a whole new meaning for Brand Ambassadors.




A Brand Ambassador’s pay rate is anywhere from $15-$45 per hour. It can even be higher depending on what the gig is, who is hiring, and what your experience is.

The pay rate is so high because the work is sporadic. Work an event here, work a demo there. However, if you follow the steps laid out in my post, How to Become a Brand Ambassador, you can easily fill up your schedule with as much or as little work as you like.

That kind of income is not too shabby for just being cool to people and demoing products or giving things away, right?



There’s usually extra product, swag, and gift cards after an event and guess who gets to take it all home??

Brand Ambassadors often times get to walk away from their shifts with more than they came with. I once worked an event for Nike and after my shift I received a pair of Nike Free Running Shoes (below) and a $60 Nike gift card…FOH FREE!

Extra income comes in many different forms and that’s just one of the benefits of becoming a Brand Ambassador.




The Brand Ambassador industry is a young, fun, and inspirational one. From actors, to entrepreneurs, to singers, to college students, your “co-workers” will be friendly and outgoing people from all walks of life! It’s also a very tight knit and supportive industry and you’ll be able to network with the some awesome people at your gigs.

I’ve made some of my best friends from working promos and I’m sure you will too!

E3 Coworkers



Aside from the representing cool brands at exciting places with awesome co-staff, you basically get paid to have fun with people! While you’re handing out samples and talking about the brand, you get to crack jokes, laugh, be loud, and pretty much be yourself.

What’s better than getting paid to play?



So there you have it.

6 reasons why being a Brand Ambassador is the best job ever!

Now I know this is all sounds super exciting (which it is!) but it’s also not that easy. If you want to work for the coolest brands at the best promotional events, you’ll have to stand out from the crowd because there are a lot of people out there who want to be Brand Ambassadors too.

The good news is, it doesn’t take a lot to stand out and just a little bit of investment will go a long way. Nothing makes agencies more eager to hire someone than when they see a qualified Brand Ambassador who takes their job seriously.