How to Become a Brand Ambassador

Become a Brand Ambassador


Have you ever felt like you were meant to do more?

Like, there’s gotta be more to this life you’re given than simply living for the weekends and working a job you don’t like for 40+ hours a week, right?

Now imagine this instead…

You wake up every morning feeling 100% stoked to be alive and you’re excited to get the day started!

You’re getting paid $18-$100 per hour just to attend incredible events across the nation while being able to work closely with all of your favorite brands and companies – your only “role and responsibility” is to make people happy.

AND you get to pick how you work, where you work, and when you work so you have more flexibility to spend time with your friends, your family, and your passions.

Sound like a sweet deal? Well, lean in because I’ve got something you might want to hear…

*You lean in closer…a little too close…but it’s all good*

Peep this – if you learn how to become a Brand Ambassador, that scenario you just imagined can actually be your new reality.


My name is Kenny Azama, and for the past 3 years I’ve been having the time of my freakin’ life “working” full-time as a Brand Ambassador and making an average of $2,000 per week.

If you have a friendly and outgoing personality and want to get paid for it, this may the perfect job for you!


That’s a good question and don’t worry about not knowing because most people don’t know!

Simply put, Brand Ambassadors are the friendly people you see wearing branded t-shirts who hand out and demonstrate products at music festivals, trade shows, sports games, nationwide tours, nightclubs, retailers, fairs, concerts, and other super fun places!

During my shifts, I ALWAYS catch myself thinking, “Is this real? Am I really getting paid to do this?”

The truth of the matter is, it is very real and anyone can become a Brand Ambassador and even get started as early as this weekend.

By definition: “A Brand Ambassador is someone who is hired to represent a brand in a positive light and by doing so they help to raise brand awareness and provide consumers with a memorable face-to-face experience with the brand.”

This method of marketing a brand is called Promotional Marketing.

A common misconception about Promotional Marketing is that Brand Ambassadors are employees of the brand they are promoting but that’s not the case. In actuality, they are regular people like you and me who are hired by staffing and promotional marketing agencies to represent their clients – the brands.

Throughout my years as a Brand Ambassadors, I’ve had the awesome privilege of representing big ol’ brands like Nike, Samsung, Chevrolet, Coca-Cola at amazing events such as Coachella, The Super Bowl, Comic Con, and NBA games.

One of the best parts about being a Brand Ambassador is that you get access into these hard-to-get-into venues foh FREE-99 and are able to explore and party during your breaks and after your shifts!

become a brand ambassador


I get this question left and right and it’s always hard to answer because there are so many different things that Brand Ambassadors can do.

But in a nutshell, a Brand Ambassador’s main objective is to create a fun and memorable experience for consumers usually by:

  • Giving away free samples and swag (e.g. sampling at events, high foot traffic areas, within retailers)
  • Having people test new products (e.g. testing the new iPad or the new Chevrolet cars)
  • Setting up and breaking down events (e.g. setting up 10×10 tents, tables, feather banners, etc.)
  • Interacting with consumers face to face (e.g. greeting people at the door, being Emcee, or overseeing a section of an event, etc.)
  • Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)

That’s just a snapshot of what Brand Ambassadors can do but there’s a million other ways you can promote a brand once you become a Brand Ambassador.

There are also many different Brand Ambassador positions within the promotional marketing industry that you can be hired for and they all have different responsibilities and even higher pay rates.

You can do everything from managing promotional marketing events, to going on nationwide tours, to even pumping people up as a costume character!

become a brand ambassador


Oooo we’ve reached the question I bet you’ve been wondering about!

It always blows my mind when I think of how much us Brand Ambassadors are paid for the kind of work that we do. You’d think that such a fun and flexible job couldn’t possibly pay well. In fact, you’d think you’d have to pay money just to do what we do!

But in actuality, if you follow the right strategies,  you can easily make a full-time living from it!

If you’re just starting out, you can expect to make an average of $20-$25 per hour but that rate can quickly go up once you start managing your own events and going on  tours. Once you reach this management level, the sky’s the limit and you can be earning as much as $50-$100 per hour. Promotional marketing agencies will even start paying for your flights, hotels, and food just to have you at their events.

Yes…they’ll pay for your food…Mmmmm….


There’s wayyy too much to cover in one blog post so I went ahead and created a free 5-day email course that you can learn the strategies from.

“But K-Dawg, why are you stringing me along for 5 whole days?”

That’s a good question but I have a better reason.

I divided the course into 5 days because there’s a buttload (which is slang for “a lot”) of information and I don’t want you to get overwhelmed. Each day builds off the previous one and by the end, you’ll know all of the steps needed to get booked for Brand Ambassador gigs whenever the heck you want.

If any part of this blog post tickled your fancy , click the image below to learn how to get started as a Brand Ambassador:


Being a Brand Ambassador is a ridiculously fun, lucrative, and flexible career (or part-time gig) and the fact that you can get paid $18-$100/hr just to promote cool brands at cool events is just bonkers.

If you have a friendly and outgoing personality, this is the perfect way to make some dough, and I’m really excited for you to get started! I can’t wait to hear abut all of the cool experiences you have out in the field!

The Ultimate Guide to the Perfect Headshot

Perfect Headshot

If a picture is worth a thousand words, a perfect headshot is worth an entire library!

A perfect headshot speaks volumes about your personality, reveals what you look like at your very best, and is a reflection of your work ethic and commitment to success.

It’s also one of the main criteria that Hiring Managers use to determine whether or not you’re a good fit for a particular Brand Ambassador gig.

It’s your calling card and if it looks bad, you look bad.

So the big question is…

How do you get a killer headshot?

If you ‘re looking for an ultimate A-Z guide for taking the perfect headshot that will land you more gigs and higher pay rates, this little post I whipped up should do the trick!

Here are 8 nuggets of amazing headshot wisdom that I’ve collected from several expert photographers as well as from my own personal experience with The Headshot Truck.


Let’s start off by finding the perfect headshot photographer. No two photographers are going to be the same. They’re each going to have their own unique personalities, set of skills, backdrops, prices, preferred angles, etc. and it’s up to you to find the best fit!

I would definitely recommend going the extra mile here and doing some thorough research because these headshots are an important tool for your career and you don’t want to pay for and get stuck with duds that you don’t love.

I recommend checking Yelp first as Yelp is a great resource for finding skilled photographers in your area. On photographers’ Yelp pages, you’ll find examples of their work, links to their websites, and reviews from previous customers to use for your research.

After you’ve narrowed it down to a few of your favorite choices, it’s important to hop on a phone call and ask your prospects the right questions so that you feel comfortable and know exactly what you’d be getting as a client.

Here’s a free cheat sheet of 11 questions you MUST ask prospective headshot photographers so that you’re able to get the perfect headshots!



Your eyes should look alive and energized, not bland and glazed over.

Another thing to note is that a lot of people, when they’re posing, will keep their eyes wide open. This gives off a sense of uncertainty and fear, similar to that of a “deer in headlights.”

I’m guilty of doing this myself, but what my photographer from The Headshot Truck told me was a total game changer.

He told me to squint a little bit.

That’s it.

A slight squint worked wonders for my headshots and it will work wonders for yours too!

Squinting a little while smiling lights up your entire face, which conveys a more friendly and trustworthy personality. Squinting a little with a neutral face, gives you a wiser and more confident look.

Try it out in the mirror or in a selfie and see how much of a difference the all mighty squint makes!

Perfect Headshot


Don’t show up to your photo shoot hung over, tired, and/or rushed because it will show in your headshots. That’s not the impression you want to give to Hiring Managers and that’s definitely not the impression that brands wants to give to their fans.

Try to avoid consuming any type of alcohol at least 24 hours prior to your photo shoot and instead drink lots of water. This will help keep your skin looking supple and vibrant!

Also, be sure to get plenty of sleep the night before so that you can show up to your shoot looking rested with minimal eye-baggage.

And if you’re thinking about trying new skin or hair products before a photo shoot, don’t do it. I know it can be tempting but if you try something new, you may experience unexpected and often times negative results.

We wouldn’t want your headshots to highlight your peeling skin and shedding hair…

As far as your wardrobe goes, plan out several outfits you want to wear the day before the shoot and make sure that they’re ironed and have no wrinkles or stains.

Perfect Headshot


How do you feel when you wear your favorite outfit?

Pretty freakin’ awesome right??

You feel confident and attractive and you want as many people as humanly possible to see you!

That’s exactly how you should feel for your photo shoot. It will show on your face and in your body language and your pictures will turn out amazingly!

Don’t over do it though by wearing an outfit that’s too flashy – the headshot is about your face, not your clothes.

Avoid stripes, lavish necklaces, colorful ties, big earrings, props, etc. and reach for your favorite basics and solid dark colored clothing.

It’s also important to note that most headshot photographers offer something called “looks.”

Looks are simply wardrobe changes between shots so you can have a variety of pictures to submit to agencies. Extra looks do cost extra money since you’ll be taking up more time, but having a variety of looks is definitely worth the investment.

Bring several wardrobe options to your photo shoot, even if you decide to do just one look. Your photographer will make the best recommendation for you based on your vibe, the environment (indoor or outdoor), and your goals.

Guys should bring a couple of button up shirts, a few solid t-shirts, and maybe a suit or jacket if you want a more professional look.

Gals should bring several options with sleeves and several without.


*Expert Tip*

If you have lighter skin, wear something darker and more colorful. If you have darker skin, wear something lighter. You want to make your face pop out rather than make it blend in with your outfit.

Perfect Headshot


Everyone should use makeup…guys included!

I’m not calling you ugly, I’m sure you’re beautiful! But just a little bit of makeup can go a long way when a powerful camera is so close to your face.

It should look natural and clean. If you don’t feel comfortable doing it yourself, most headshot photographers have a makeup artist on their team who can pretty you up.

Whether you choose to do it on your own or have someone else do it, a good makeup job will highlight the best parts of you, while hiding any shine, redness, blemishes, and eye circles you may have.

Similar to makeup, you’re going to want the hairdo in your headshot to look like the hairdo you would rock at gigs.


*Expert Tip*

Don’t wear more make up or pretty your hair up too much more than you would when going to a job interview or a gig. Hiring Managers are expecting you to look like your headshots and will feel sad if you don’t.

Don’t make Hiring Managers feel sad 🙁



The “¾ pose” is the money pose for most people. This is accomplished by positioning your body so that it’s facing 10 o’clock or 2’ o clock but your face is still looking directly at the camera.

This angle slims your body and really helps eliminate any double chin action.

Practice makes perfect so try out some poses in front of a mirror and see what works best. It might feel weird at first but it’s important that you feel comfortable posing for the camera. I didn’t practice at all and I regret it because I felt pretty awkward at times during my shoot.


*Expert Tip*

Look through magazines or online for headshot and modeling examples that you like. Learn from the best and copy their moves!

Perfect Headshot


Retouching is the postproduction editing process of your headshot.

It’s used to lighten or remove any blemishes, soften any under-eye circles, and whiten your eyes and teeth while at the same time leaving the photograph looking as natural and untouched as possible.

The purpose of retouching is to bring out the best version of you without making you look too different.

Most professional photographers offer affordable retouching services and I highly recommend you have it done for the headshots you like best.

It’s super rare that a headshot is so flawless that it needs no retouching. Even if you think you look perfect, there are certain things that a skilled editor can do that will give your headshot that little extra magic that just might get you booked for the gig of your dreams.



If you found a good photographer and have prepared as best as you could, you have absolutely nothing to worry about.

Just have fun and let your photographer capture your beautiful spark!

Remember, it’s in the photographer’s best interest to make these photos look incredible. A lot of their business comes from referrals so they might even care more about the success of the shoot than you do!

Your photographer is going to take lots of pictures so don’t fret if you don’t look perfect in some of the frames.

Just be sure to communicate clearly to your photographer what you want. Photographers are great at what they do but they’re not mind readers.

Keep in mind too that your photographer has taken thousands of headshots before and probably knows a thing or two about making you look great.

Trust and listen to them.

Your headshots will turn out beautifully if you do.

Perfect Headshot


Having the perfect headshot gets you paid that sweet, sweet cash and if that ain’t enough of a reason to go out and get some taken, I don’t know what is!

The small investment is worth every penny and you’ll get it all back and so much more if you use this guide.

Good luck and go make Derek Zoolander proud!

How to Become TIPS Certified


So you want your TIPS certification?

Well, you’ve come to the right place! In just 10 easy steps, you can become TIPS Certified and get access to awesome alcohol serving gigs like Wine Tastings, Clubbing Events, Bars, and Retail Sampling just to name a few. These events pay extremely well and your certificate will pay for itself after about 1 hour of alcohol serving work!

After obtaining my TIPS Certification, many opportunities began to pour in for me (pun intended). Even if a job I was applying for didn’t require a TIPS Certification, I made sure to include it on my resume, my personal website, my email applications, and in my interviews. It helped me to stand out from the crowd of applicants and it also showed employers that I was a trained professional in serving not just alcohol, but serving people in general. is the leader in TIPS alcohol training and they are the only company that I trust and support. Whether you’re a Brand Ambassador or a Bar Tender, GetTips’ online course is very easy and thorough so you will become well prepared to serve alcohol legally, safely, and responsibly. Getting certified only costs $40 and will take about 1 hour to complete – a very small price for a certificate that will serve you well for many years.

Read on below to learn exactly how to become TIPS Certified in just 10 easy steps:


1. Click on this link to get to the website and then select “Register” to get started

How To Become TIPS Alcohol Certified 1

2. Fill in the necessary personal information

How to Become TIPS Alcohol Certified 2

3. Use the Referral Code: 305041 when prompted (see below):

How to Become TIPS Alcohol Certified 3

4. Securely pay for the course using your preferred credit card

How to Become TIPS Alcohol Certified 4

5. After placing your order, you’re ready to get started! Click “Take Class” to begin the course!

How to Become TIPS Alcohol Certified 5

6. And we’re off! You’ll be presented with information about alcohol and how to serve it responsibly. In all honesty, it’s pretty interesting and there are even short and fun informational videos that are used. This part of the course will take about 1 hour.

How to Become TIPS Alcohol Certified 6

How to Become TIPS Alcohol Certified 7

7. At the end of each section, you’ll be quizzed. You need to get at least 80% of the answers correct in order to move on the next section. Don’t worry, you can retake it as many times as necessary. Everyone passes!

How to Become TIPS Alcohol Certified 8

8. Congratulations! You’re not armed with the necessary legal, alcohol, and intervention information you need to responsilby serve alcohol and protect yourself and those around you.
How to Become TIPS Alcohol Certified 10

9. Quiz time. There are 46 questions you need to answer in order to become certified. Don’t worry about being perfect, your score is not reflected on the certificate. Good luck!

How to Become TIPS Alcohol Certified 11

10. YOU DID IT! You are now officially TIPS Alcohol Certified and can legally and responsibly serve alcohol!How to Become TIPS Alcohol Certified 12

That’s that!

By following the 10 steps in this tutorial, you’ll become TIPS Certified in no time. Not only is a TIPS Alcohol Certificate required for many serving jobs, but just having one will really help you stand out from a crowd of applicants.

It’s quick, it’s easy, it’s affordable, and being certified will open up many doors for your professional alcohol promo and serving career.

If you have any questions on how to become TIPS Certified, feel free to leave a question in the comments below and I’ll get back to you as soon as possible.

Have fun getting paid to party!

How to Make Your Own Website or Blog in Less Than 10 Minutes

Make Your Own Website Blog

You are so much more than just a resume and a headshot!

(Especially if you’re an actor/singer/photographer/etc.)

You have probably worked dozens of different gigs and have tons of awesome photos, stories, videos, and maybe even testimonials to share. Don’t let all of that go to waste…

If a picture is worth a thousand words, a website is worth a billion.

By creating a personal website, not only will you have the platform to share your entire promotional or professional experience with agencies and brands, but you will also set yourself apart as a true professional in the promotional marketing industry.

The result?

You are going to impress A LOT more agencies and land A LOT more gigs.

I whipped up my promo website in no time and as soon as I started including it in my resume, emails, business cards, and interviews, my success rate of getting hired for gigs is so high now that a lot of times I have to turn down offers!

You can check my website out at

It’s not much and there’s so much more that I could do with it but this alone puts me way ahead of the rest of the applicants. It paints a much more vivid picture of who I am, who I’ve worked for, and what I do best. I plan on eventually adding a video and testimonials from agencies as well!

Wouldn’t you want to hire a freelancer who has their own professional website?

Wouldn’t you want to hire promotional staff who are good at promoting themselves?

It’s a game changer, seriously. 

Even if you don’t use it for your promos, you should definitely, absolutely, positively, 100% be the owner of your own name domain name. Not having one is like not picking up your newborn baby from the hospital and letting someone else take them (okay, not having your own domain name is worse but you get the point). This is an extremely valuable asset that you don’t want to miss out on. Another plus is you get your own email domain eg. “”

Click here to snag your domain name ( before someone else does!

You DO NOT need to know how to code to build your own website.

Building a website is WAY easier and cheaper than most people think and today I’m going to show you how to do it from scratch to finish in under 10 minutes for only $3.95 per month (an average of only 10 minutes of promo work).




In order to make a website you need to have 2 things – a domain name and a hosting provider.

A domain name is the part that comes before “.com”. You’ll want to claim your full name if you can for your domain name.

A hosting provider is a service that provides space on the internet for your website. Think of it like the land you build a house on except the house is your website.

I use Bluehost for my domain name and web hosting because not only is it cheap, but it’s also incredibly fast, powerful, and reliable. Bluehost is also the only recommended hosting provider by WordPress (the #1 website building software in the world) since 2005, which is a testament in itself. Bluehost offers excellent customer service via phone or chat and they are extremely user friendly for anyone new to websites.

A hosting plan is only $3.95/month if you use THIS link (plus for a limited time only, you will receive a FREE domain name!)


Here’s how you lock down your domain name and hosting in 5 easy steps (approx. 4 minutes):

1. Click here to go to Bluehost’s website and press the green “Get Started Now” button

Bluehost Get Started Now


2. Select the “Starter Plan” (you can always upgrade later if you’d like)



3. Enter the domain name that you want ( If your name is already taken, try adding in your middle initial or add “Promo” or “BA” at the end if you want it to be exclusively for your promo work. You ALWAYS want the .com version of your domain. 



4. Fill in your information

Bluehost Info


*You don’t need to get any of the upgrades so save your money and uncheck everything here



5. Enter your billing information and then press “Submit”

Bluehost Billing


You are now the proud owner of your very own domain name and website/blog! It’s yours for as long as you like and you can use it for whatever you like. Promo website, personal blog, online portfolio of your acting gigs, etc. It’s almost like buying your very own house. A cyber one, but still. Now let’s decorate it…



Another reason why Bluehost is great is because they offer Weebly absolutely free. Weebly is a powerful and easy to use “drag and drop” website building tool which you can use to create your website or blog in mere minutes. You simply choose which elements or pages you want on your website and drop them where you want them! It’s perfect for beginners and you don’t even need to know how to code!

I’ll show you how to install Weebly onto your website in 3 easy steps (approx. 5 minutes):


1. Access your Bluehost account by logging in with the username and password you created when you purchased your domain and hosting plan

2. Scroll down and click on the “Use Weebly” icon



3. Under the free “Basic” plan, select the domain name you just purchased to get started.
Weebly Plan


*Once you’re logged in, you will have access to a dashboard (below) and you will be able to design your website using Weebly’s “drag and drop” tools. It’s super easy to use and you’ll have a beautiful website in no time!



-Once in Weebly, you can click the “Design” tab at the top to choose a theme for your website and what’s convenient is that you can change the theme whenever you like and all of your content will stay put. From the design tab you can also customize your fonts, your titles, your colors, and much more.

-To add pages to your website, simply click the “Pages” tab at the top and enter the ones you want. The pages I recommend every Brand Ambassador include on their website are:

  • About Me (Set as homepage)
  • Skills & Services
  • Brands Represented/Portfolio
  • Hire Me
  • Blog (Optional)
  • Testimonials (If you have them)

Within any of these pages, you can showcase all of your photos, videos, stories, and testimonials to bring your experience and your personal brand to life!


Just to recap everything we just discussed:

-Buy your domain and hosting plan through Bluehost (Use this link and it’s only $3.95 AND for a limited time only you’ll get a FREE domain name)

-Install Weebly, the “drag and drop” website builder, to design your website or blog in mere minutes

-Include pages for “About”, “Skills & Services”, “Brands Represented”, and “Hire Me” (bare minimum) and even add a Blog to it if you’d like to showcase your experiences through writing.


And there you have it! That’s the basics of building your very own website/blog in less than 10 minutes! Easy peasy right? You already have the content and now you all you have to do is plug it in.

Whether this website is for your promo work, your acting gigs, your blog, your photography, or it’s for your professional online portfolio, you’ve made an extremely profitable decision to have your own website. In this day and age, if you don’t exist online, you don’t exist at all.

If you take the time to craft a thoughtful personal website or blog, be ready for many, many, many more opportunities to come your way.



Most of the time Weebly through Bluehost will be perfectly fine to build your promo website. But maybe you want something more beautiful and flexible than what Weebly can provide. If you’re looking to build a professional blog or portfolio for your acting, singing, photography, or personal use, I’d love to help!

With over 2 years of website developing experience, I’ve created many websites for a variety of industries, including the one you’re browsing right now.

In this day and age, your personal brand is one of your most valuable assets and it all starts with having your own professional website.

Get in touch with me here and let’s bring your vision to life!